How We Transformed a Counselling and Therapy Service Provider's Brand

CLIENT : Positive Future Self

Services Provided :Logo Refresh | Social Media | Website Design | Lead Magnet Design

We played a vital role in the branding and marketing efforts of Positive Future Self by refreshing the branding and logo design, setting up social media templates and providing an all new website design.

By refreshing the logo and renewing the identity, we helped create a professional and empowering brand image. We also assisted in establishing a strong social media presence and designed a visually appealing website.

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Here's how we assisted POSITIVE FUTURE SELF REFRESH THEIR IDENTITY:

The Positive Future Self logo represents the 'holistic' nature of the services offered. The icon refers to a compass depicting many directions that one could take for their future or a flower in full bloom and thriving! The design is professional, approachable, and empowering.
The next step was to transfer their new brand into a templated visual representation that can be easily reused across their social media platforms.
The rationale for the website design of Positive Future Self was to create a visually appealing and user-friendly online platform that accurately represents their brand identity and services. The website was designed to provide a seamless user experience, allowing visitors to easily navigate through the site and access relevant information about the counselling, therapy, and training services offered.
The website design was strategically planned to effectively communicate the brand's values, engage users, and encourage them to take the next steps in their personal growth journey.
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The eBook Canva document serves as a lead magnet for Positive Future Self's website, collecting email addresses. It provides valuable content on self-help and positive mental health habits.
The layout is user-friendly, with concise language and relevant visuals. It attracts individuals interested in mental health, establishing Positive Future Self as a trusted provider.
The design rationale is to create an engaging resource that captures interest, encourages email sign-ups, and builds a strong email list for further communication.