How We Run a Music Festival Each Year

CLIENT : HANDPICKED FESTIVAL

Services Provided : branding | social media marketing & advertising  | web design | email marketing | merch design | signage design

Photography by : Bronwen Caple
Website by : Cohere Creative

It's a family affair! Join us in the vineyards for picnics, fine wine, world-class music, and a dash of surprise as we bring you a look behind the scenes of marketing a music festival!

This isn't just any event for us; it's our baby! Lauren, one-half of our Cohere duo, runs this annual musical celebration with her sister and family, right in their family backyard where Lauren grew up. It's an event that’s been running for close to a decade that we’re so proud to be a part each year. Check out the magic we create here.

Here's how we HELP MARKET HANDPICKED FESTIVAL:

  • Our social media strategy for Handpicked Festival is designed to captivate the audience and create a buzz around their event each year. Through carefully curated content, engaging reels and visuals, we successfully bring their authentic brand to life on social platforms.

  • To ensure we get their event in front of the eyes that matter, we conduct a Paid Ad Campaign on Facebook & Instagram to raise awareness and drive conversions.

  • After a number of years running the event, Handpicked’s database is a biggy and we plan, design and schedule a series of email campaigns to be sent to this database each year to drive ticket sales, engagement, event information and post event feedback.

  • The Handpicked website plays a crucial role in effectively marketing the Handpicked Festival. It serves as a central hub for attendees to get information, buy tickets, and engage with the event. The website showcases the festival's brand, artist lineup, and event details, creating excitement and attracting attendees. It also enhances the festival's credibility and professionalism. Furthermore, the website can be used for post-event activities and promoting future editions.

  • To extend the Handpicked Festival experience beyond their physical space, we design a series of event day signage to propel the brand past the digital and assist punters with wayfinding.

    From exterior sign writing, bar menus, apparel and even a fun range of picnic rugs, each element works in helping create a strong and lasting brand identity.

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